Privacy Policy
Last Updated: January 18, 2026
Table of Contents
- 1. Introduction
- 2. Information We Collect
- 3. Technology and Service Providers
- 4. Automated Communication (Speed to Lead)
- 5. TCPA Compliance and Consent
- 6. A2P 10DLC Messaging Compliance
- 7. How We Use Your Information
- 8. Data Sharing and Third-Party Access
- 9. Your Opt-Out Rights
- 10. Data Retention and Security
- 11. Your Rights (GDPR, CCPA, and State Laws)
- 12. Children's Privacy
- 13. Changes to This Policy
- 14. Contact Us
Introduction
Unorthodox AI ("we," "us," or "our") provides AI-powered sales agent services that automate lead qualification, appointment booking, and follow-up communications. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you interact with our services.
By submitting your information through our lead forms or interacting with our AI agents, you consent to the practices described in this Privacy Policy.
Information We Collect
We collect personal information through Facebook and Instagram Instant Forms, phone calls, SMS messages, and email communications:
**Personal Information:**
• Full Name
• Email Address
• Phone Number
• Address (if provided)
• Company Name (for B2B leads)
• Responses to qualification questions
**Automatically Collected Information:**
• Call recordings and transcripts
• SMS message content
• Email open and click data
• Form submission timestamps
• Device information and IP addresses
• Interaction history with our AI agents
Technology and Service Providers
We use the following technologies and third-party service providers to deliver our services:
**n8n:** Workflow automation platform that orchestrates data flow between systems
**GoHighLevel:** CRM system for managing customer relationships and communications
**Retell AI:** AI voice calling technology for automated phone conversations
**Meta (Facebook/Instagram):** Lead generation via Instant Forms
Each service provider has their own privacy practices. We encourage you to review:
• Meta Privacy Policy: https://www.facebook.com/privacy/policy
• GoHighLevel Privacy Policy: https://www.gohighlevel.com/privacy-policy
• Retell AI Privacy Policy: https://www.retellai.com/privacy
Automated Communication (Speed to Lead)
Our core service is "Speed to Lead" automation. When you submit your information via a lead form:
1. **Within 60 seconds**, our AI voice agent will call the phone number you provided
2. **During the call**, the AI will ask qualification questions to assess fit
3. **If qualified**, you may receive follow-up SMS messages and emails
4. **If an appointment is appropriate**, our system will coordinate scheduling
By submitting your information, you expressly consent to receive:
• Automated phone calls using AI and prerecorded voice technology
• SMS text messages to the mobile number provided
• Email communications
• Follow-up communications regarding your inquiry
TCPA Compliance and Consent
The Telephone Consumer Protection Act (TCPA) regulates automated communications. By providing your phone number and checking consent boxes on our lead forms, you provide express written consent to:
• Receive calls and texts from Unorthodox AI or our clients
• Be contacted using automated telephone dialing systems and/or AI
• Receive prerecorded or artificial voice messages
• Be contacted at the number provided, even if it is on a Do Not Call registry
**Important:**
• Consent is not required as a condition of purchase
• Message and data rates may apply
• Message frequency varies based on your inquiry
• You can opt out at any time (see "Your Opt-Out Rights" below)
We maintain records of all consents for compliance purposes.
A2P 10DLC Messaging Compliance
Our SMS communications comply with A2P 10DLC (Application-to-Person 10-Digit Long Code) messaging standards set by mobile carriers and the CTIA (Cellular Telecommunications Industry Association).
**What this means:**
• Our text messages are sent via registered, compliant phone numbers
• We follow carrier guidelines for message content and frequency
• Messages include proper sender identification
• All opt-out requests are honored within 10 business days
• We do not send spam or unsolicited marketing without consent
A2P 10DLC registration ensures reliable message delivery and protects you from spam.
How We Use Your Information
We use your personal information to:
• Contact you within 60 seconds of form submission
• Qualify your interest in products or services
• Schedule appointments with you or our clients
• Send appointment confirmations and reminders
• Provide customer support
• Follow up on your inquiry
• Improve our AI agents and service quality
• Comply with legal obligations
• Analyze service performance and conversion rates
We do not sell your personal information to third parties.
Data Sharing and Third-Party Access
We share your information with:
**Our Clients:** If you submit a lead form for one of our clients (e.g., a solar installer, home services company), we share your information with that specific client so they can serve you.
**Service Providers:** We share data with n8n, GoHighLevel, Retell AI, and Meta as necessary to provide our services.
**Legal Requirements:** We may disclose information if required by law, subpoena, court order, or government request.
We do not share your information with unrelated third parties for their own marketing purposes.
Your Opt-Out Rights
You can opt out of communications at any time:
**SMS Messages:** Reply STOP, UNSUBSCRIBE, CANCEL, or END to any text message
**Phone Calls:** Request to be placed on our Do Not Call list during any call
**Email:** Click the unsubscribe link in any email or reply with "Unsubscribe"
**General Opt-Out:** Email hello@unorthodoxai.io with "Opt Out" in the subject line
**Processing Time:** We process opt-out requests within 10 business days.
**What happens after opt-out:**
• You will be added to our internal Do Not Contact list
• No further marketing communications will be sent
• You may still receive transactional messages related to existing appointments
• Opt-out applies to Unorthodox AI; you may need to separately opt out from individual clients
Data Retention and Security
**How long we keep your data:**
• Active leads: Data retained while communications are ongoing
• Inactive leads: Data retained for 2 years for analytics and compliance
• Opt-out records: Maintained indefinitely to honor your preferences
• Call recordings: Retained for 1 year for quality assurance
**Security measures:**
• Encryption of data in transit (HTTPS/TLS)
• Secure data storage with access controls
• Regular security audits
• Service provider agreements with security requirements
• Compliance with industry-standard security practices
While we implement reasonable security measures, no system is 100% secure. We cannot guarantee absolute security of your information.
Your Rights (GDPR, CCPA, and State Laws)
Depending on your location, you may have rights to:
**Access:** Request a copy of the personal information we hold about you
**Correction:** Request correction of inaccurate or incomplete information
**Deletion:** Request deletion of your personal information (subject to legal retention requirements)
**Restriction:** Request that we limit how we use your information
**Portability:** Request your data in a portable format
**Object:** Object to certain processing activities
**Withdraw Consent:** Withdraw consent for automated communications (same as opt-out)
**To exercise these rights:**
Email hello@unorthodoxai.io with your request. We will respond within 30 days (or as required by applicable law). We may require verification of your identity before processing requests.
**California Residents (CCPA):**
You have the right to know what personal information we collect, use, and share. You can request deletion of your personal information. We do not sell personal information.
**European Residents (GDPR):**
You have additional rights under GDPR, including the right to lodge a complaint with your data protection authority.
Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete it promptly.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Material changes will be reflected in the "Last Updated" date at the top of this policy.
We encourage you to review this policy periodically. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices:
**Email:** hello@unorthodoxai.io
**Address:** 12 Roopsie Lane, BH4 1DS
**Phone:** 07821699524
For opt-out requests, see the "Your Opt-Out Rights" section above.
We will respond to all legitimate requests within 30 days.
Questions About This Policy?
Contact us at: hello@unorthodoxai.io